ICEBERG brought a fresh chill to Milan, showcasing a collection that incorporated heavy, PVC-laden outwear, with a generous sprinkle of various iterations of the brand’s iconic name.

The word ‘iceberg’ appeared on many bold straps, accessories and sleeves, as if to remind the audience of the imposing hold that the label has placed on the puffer and streetwear markets.

ICEBERG MFWM AW20
ICEBERG MFWM AW20

The label, like many others this season, also put their spin on monochrome, highlighting black and white ringed colours, and slightly skewed designs, in an effort to perhaps put the trend slightly off-balance.

ICEBERG MFWM AW20
ICEBERG MFWM AW20

While the collection opened with more muted, camouflaged navy blues and dark greens, it gradually bloomed into more experimental designs of electric neons, splashed across the frame of heavy outerwear, reminiscent of the Xander Zhoucollection that recently showed at London Fashion Week.

ICEBERG MFWM AW20
ICEBERG MFWM AW20

The movement from darks to light was tempered and did not give the audience whiplash, but instead proved to highlight the variance of Iceberg’s oeuvre and the flexible capacity for design that James Long brings to the label.

ICEBERG MFWM AW20
ICEBERG MFWM AW20

While densely populated with almost militaristic outerwear, Iceberg returned to Milan with a strong narrative arc, moving between the serious and the playful with an artistic precision.

by Simone Williams 

Image credit: Regis Colin for NOWFASHION

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