GUCCI SS20 FEATURE IMAGE

Gucci launches Spring/Summer 2020 campaign

SUMMER is drawing closer, and Gucci has made us long for warmth even more,  after releasing its sun-drenched advertising campaign – featuring a very unlikely protagonist.

GUCCI SS20

The Of Course a Horse campaign involves a horse, of course

An intriguing trio of a human couple and a horse, who congregate at various locales such as a car wash and a kitchen, raise some questions. However, the answers are not accessible, meaning that the exercise of equine inclusion is an symbol of playfulness, of surreal absurdity.

GUCCI SS20

One of the many looks featured in the campaign video

The looks themselves combine Gucci’s signature opulence with a nostalgic look back at summers past: dreamy golds and oversized shades hark to the sepia-toned 1960s at the Chateau Marmont, in Los Angeles, where the campaign was shot.

GUCCI SS20

The location of Los Angeles emanates a relaxed, L.A summer

While you may not be able to accessorise with a horse, the tailored jackets, mixed denim shades and rich greens are all pieces will look great with a brilliantly golden backdrop, come summertime.

by Simone Williams 

Watch the full Gucci Of Course a Horse campaign video here:

 https://www.youtube.com/watch?v=8jkkaIO553U&feature=youtu.be

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