Gucci Pin Store featuring Mickey Mouse Chinese New Year Collection Launches In Macau
Gucci Creative Director Alessandro Michele’s unconventional approach to luxury fashion continues to flourish in forging new directions for the nearly 100-year-old House. For the Chinese New Year, Gucci announces its second wave of Gucci Pin, the series of ephemeral stores inspired by the pins seen on interactive digital maps. Gucci Pins are connecting and engaging with clients in cities over the world and their surrounding communities.
The Macau Galaxy™ Gucci Pin Mickey Mouse is dedicated to the celebration of the upcoming Chinese New Year, beginning 25th January 2020. For the occasion, Gucci’s Creative Director Alessandro Michele choose to pay homage to the Year of the Mouse with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse.
Mickey, the most iconic of Disney’s characters, is playfully incorporated into ready-to-wear and diverse accessories, from shoes and bags to small leather goods and scarves. Many new designs appear among an array of classic Gucci pieces. The collection has a humorous, vintage spirit, where Disney’s timeless star appears to team up with many of the House motifs.
This Gucci Pin will be showcasing the collection, whose key element was the development of a new material: the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale. This print has been introduced in reference to a House fabric from the ‘80s, and the original design, color and look has been re-produced with high-definition digital printing. A protective coating and embossing give the appearance and texture of linen. A brown leather tag identifying the official collaboration with Disney are included in many of the pieces.
Bespoke entertainment will also be available on the Gucci App and on the Galaxy Macau™ Gucci Pin façade, digitally bringing the Mickey Mouse character to life for customers and passers-by who can see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.
The Galaxy Macau™ Gucci Pin Mickey Mouse opening follows the first wave of pins, launched in November 2019. These were designed to showcase the 2019 Gift Giving collection, which celebrated the famed Flora pattern marrying it with the Ophidia, one of the House’s Beloved Lines of handbags, distinguished by the GG motif and the Web stripe. The next chapter will be unveiled between late January and March 2020 in various cities, where the Gucci Pin GG Psychedelic stores will open carrying luggage, accessories and ready-to-wear with the all-over multicolor GG and stars motif.
Date: Until February 9, 2020
Time: Sunday – Thursday, 10am – 10pm
Friday, Saturday & Public Holidays, 10am – 12am
Address: Pearl Lobby, The Promenade Shops, Galaxy Macau™