FENDI has presented a new advertising campaign for its SS20 women’s collection. The film and images showcase the new eclectic and playful collection by creative director Silvia Venturini Fendi and feature the photography by Nick Knight, as well as models Adut Akech, Jing Wen, and Rianne Van Rompaey.
Fendi SS20 campaign film
The new women’s collection becomes an ode to the very DNA of the Italian brand, taking the viewer on a journey back to the ‘70s. The new collection campaign fully embraces the juxtaposition of playful and rebellious, from flower patterns and playful maxi checks to luxury sunglasses and summer fur coats. What makes the campaign Italian to its very core are the flirtatious snappy Italian phrases, such as “I am leaving you” and “I love you”.
Fendi SS20 Advertising Campaign
Fendi’s iconic it-bags Peekaboo and Baguette also make an appearance in the new advertising campaign with their newly embossed patterns and summery vibrant colours.
by Lexi Fadina
To see more from the new Fendi SS20 Women’s collection, click here