Louis Vuitton presents its accessories collection for SS20
ONE collection – four influencers. For their SS20 accessories collection, Louis Vuitton invites four digital influencers in a campaign series and film.
Aimee Song, Marie Von Behrens, Devon Carlson, Aleali May reveal the versatility of the collection, and the different ways it can worn. Silk is used in playful new ways and approached from different angles, whether tied around the waist, in the hair, around an arm, or a wrist, worn as a scarf around the neck or even as a handle for a bag. The collection is punctuated with Louis Vuitton’s signatures and codes: the prints adorning many of the pieces play on the iconic Monogram or showcase the LV Circle signature from the Dauphine bag, referencing the House’s leather goods and know-how.
Aimee Song for LV SS20 Accessories campaign
Aleali May for Louis Vuitton SS20 Accessories campaign
The Monogram Confidential print (available as a bandeau or a silk square) features chains, clasps and small padlocks on a Monogram background. Available as a shawl or a silk square, the utterly romantic and iconic Tree of Louis takes a look at the history of Louis Vuitton in the form of a Monogram tree blossoming with bags, shoes and accessories that have been designed by the House since its 1854 founding. The monogram shawl is reinvented this seasons in a fresh breath of fluorescent colour – revamping an iconic LV piece.
Devon Carlson for LV SS20 Accessories campaign
Marie Von Behrens for LV SS20 Accessories campaign
Other pieces in the collection include the Pilot sunglasses, monogram bracelets, earrings, and hair jewellery. All presenting a contemporary take on the LV monogram, paying homage to the brand’s heritage while making way for the future.