Chaumet Names Liu Yifei as Brand Ambassador

CHINESE-AMERICAN actress, Liu Yifei, has been announced as the newest Brand Ambassador for Masion Chaumet in China. The French Jewellery brand, founded in 1780 and distinguished for adorning the belle’s of the Belle Epoque, has appointed Yifei as its new face.

Liu Yifei for Masion Chaumet

This comes after Yifei attended the Chaument in Majesty Exhibition preview in Monaco last summer, alongside Natalie Portman and Natalia Vodianova, for which she collaborated with the brand in producing a behind the scenes video revealing their new High Jewellery collection, filmed inside the acclaimed Princess Grace Suite.

Set to star as Mulan in the live-action Niki Caro version of the Disney classic, soon to be released at the end of March, the actress has taken to the limelight. Adored for her striking looks and perhaps one of the leading actresses of her generation, Yifei embodies contemporary femininity and is a fit choice to represent a brand with such strong heritage.

by Augustine Hammond


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