CHIEF executive and mastermind Remo Ruffini’s Moncler Genius initiative has steadily evolved since its pioneering launch in 2018. An influx of excitable people, pulsing music and striking strobe lights combined extravagantly to showcase the multitude of collections with numerous designers on Wednesday in Milan.
Located in an abandoned factory, Ruffini unveiled a host of separate stages to adhere to each designer’s distinctive ambiance and vision. The event showcased a total of 12 different brands, comprised of eight full Genius collections in addition to three accessory collections curated to capture different interpretations of Moncler’s identity. Craig Green, Richard Quinn and Simone Rocha were but a few of the designer collaborations to feature.
The third edition of the Genius project commenced with the new inclusion of JW Anderson joining its clan of talented creatives. The Irish designer displayed an “inflatable archive” of signature pieces designed for JW Anderson, including puffa-inspired, spike-studded shorts, hats and scarves.
“I’ve always loved puffa and used it in my collection”, the designer revealed. “I’ve never been able to do it at this level.”
Richard Quinn showcased an array of embroidered silhouettes and eccentric couture gowns, while hues of red, black and cream incorporated into a flurry of tulle fabric referenced the world of ballet for Simone Rocha.
“In terms of energy I want it to get bigger and bigger and bigger”, Ruffini explained with regard to his ever-growing Genius recruits.