From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.
As times change, so should creativity. The synergy of this partnership is far-reaching. It is a reaction to the era in which we live – an epoch with fresh possibilities, permitting a different point of view and approach to established methodologies. Prada’s press release likens it as the first step towards broader scopes of interaction – an initiation of free exchange and collaboration, a questioning of creative conventions. Prada have sought to reassure that the distinct values and ethos of the Prada brand remain unchanged: this radical creative dialogue is a reiteration of the philosophies of both Miuccia Prada and Raf Simons.