Raf Simons announced as co-creative director of Prada

RAF Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, making it the designer’s debut collection as co-creative director iin Milan in September 2020.

Miuccia Prada and Raf Simons

On the collaboration, the fashion house has confirmed that although this is a new direction for the brand, its creative vision and fundamental values will continue. “The distinct values and ethos of the Prada brand remain unchanged: this radical creative dialogue, indeed, is a reiteration of the philosophies of both Miuccia Prada and Raf Simons. It is perfectly in tune with each designer’s individual history of reinvention, provocation,
brave exploration and the power of ideas – now, brought together.”

Simon’s role will commence 2 April 2020. A new era for Prada is about to begin.

by Emma Hart


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