Audiences will be able to digitally walk-through and immerse themselves in the work with the lens zooming closely in on the pieces to highlight the artistic details.
Creativity and Daydream is part of a project that launched in 2006 by the State Hermitage Museum called Hermitage 20/21 – aimed at showcasing contemporary artists from across the globe. Having already exhibited young British, American and Japanese artists, this show puts South Korean artists on a pedestal.
The show was curated by Dimitri Ozerkov, the curator of The Hermitage, Serenella Ciclitira, the founder of Korean Eye and Philippa Adams from the Saatchi Gallery. The future of this initiative sees to gradually have exhibited each of the 195 countries in the world best up-and-coming artists inside this historical institution.
The Head of the Contemporary Art Department of the the State Hermitage Museum, Dr. Dimitri Ozerkov explains, “The way [Korean] artists think, their thoughts, heads and hands work in a way that is different from Russia and the West”, ultimately letting the art educate artists on different methods and perspectives that they have never seen before. “What we have brought here now is not exact objects or art works, but a state of mind and philosophical ideas, that come together within the artworks,” says Ozerkov proudly when asked about Korea’s contribution to today’s bubble of creativity.
Art can be seen as a medium to challenge, question and reflect its social environment. Ozerkov states that “Every art work in the exhibition contains a social value,” adding to the importance of showcasing East Asian art on the observer. By delving into art created by different cultures, it allows you to add not just to your knowledge, but to expand your view on the world – and in this unusual case, from the comfort of your very own home.