LOEWE COVID RESPONSE

Loewe join the fashion industry fight against Coronavirus

SPANISH luxury fashion house, Loewe, have announced their plan to help support children in socially vulnerable groups affected by the outbreak of COVID-19. From May until August, for every product sold from their Paula’s Ibiza collection, the house will donate 40 euros to selected education projects. Ahead of this new online initiative, Loewe plan on donating a initial sum of 500,000 euros to said projects.

Through working alongside Plataforma de Infancia  – a Spanish alliance of social organisations that works to protect children and adolescents’ rights – the house intends to support the launch of a new series of educational programs which will take place in Spain this summer.

Workers making masks inside the Loewe Getafe factory

As additional support the company has also announced that it will be donating 100,000 surgical masks to the Spanish Red Cross, to provide further aid to those bravely facing COVID-19 on the front line. As well as, manufacturing non-surgical masks in their Getafe factory, which will be distributed to volunteer workers, Loewe employees and their families.

by Augustine Hammond

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