Chanel launches new fragrance Gabrielle Chanel Essence
AN ELEGANT addition to the iconic Gabrielle Chanel fragrance legacy, Chanel perfumer Olivier Polge has created the new Gabrielle Chanel Essence in homage to the revolutionary fashion designer of the same name. The fragrance encompasses the passionate life and dynamic spirit of the woman prior to the eponymous birth of Coco Chanel.
Exuding opulence and vibrancy, the signature formula comprises majestic grasse tuberose, intense jasmine, radiant ylang-ylang and warm Tunisian Orange Blossom, combining harmoniously “like a chorus in Chanel fragrances”.
To reinvent the captivating composition, Polge gave top notes a softer whisper of citrus with a tangy dash of red berries, followed by a sensual trail of sandalwood, vanilla and white musk base notes, thus creating Gabrielle Chanel Essence.
Directed by renowned fashion photographer Nick Knight, the campaign features Margot Robbie in a flurry of white and gold hues, serving as a visual complement to the fragrance’s primary notes and their velvety texture. Confident, luminous and serene, Robbie reincarnates the beauty and innovation once captured by the avant-garde pioneer herself. She is a source of inspiration for all women, as Gabrielle Chanel was and still is today.