Louis Vuitton launches their SS20 Twist starring Kaia Gerber

THE Twist returns to Louis Vuitton for their spring-summer 2020 collection with a splash of vibrant colour. The bag made its debut at the French fashion house in their 2015 Cruise collection with its structured design and graphic initials it soon became a signature of the brand. The inspiration for the modern architectural lines of the bag comes from the 1988 Pochette Trapèze, whilst the name of the bag stems from the unique twist to open and close the clasp.

Kaia Gerber by Craig McDean
Kaia Gerber by Craig McDean

This season the bag takes a futuristic turn as it comes in an array of vibrant colours and takes a design upgrade with plexiglass handles to become your versatile summer companion. Scaling down for the warmer months, the Twist now comes as a mini ranging from the classic black and white to a complete juxtaposition of neon green and pink. Wider straps will also be available allowing the bag to be styled and carried in any way that suits you.

Finally, Louis Vuitton offers a 2-in-1 option for this summer’s Twist with a miniature Twist that comes with the larger sized Twist giving the option of being carried separately or worn together for an alternative look.

Kaia Gerber by Craig McDean

Kaia Gerber stars in the SS20 Twist campaign, photographed by British photographer Craig McDean and styled by Marie-Amélie Sauvé.

by Imogen Clark


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