AS OUR world has changed in the crisis, normal things have taken a new meaning. The rainbow has become a symbol beyond nature and happiness, but now offers us a reminder of the bravery of those who work for the NHS. Children across the UK have used their free time to draw rainbows and put them on the windows of their homes as signifiers of hope and gratitude. Cartier have decided to encourage this creativity by setting up an artwork challenge in the UK for families asking you to submit your own version of a rainbow.
The guidelines to this project were free with submissions stretching from dancing and sining to painting and photography. Cartier aims to unite their brand with friends and families in the UK at this time of hardship by celebrating both the arts and those saving lives. The Cartier Over The Rainbow UK challenge will stand alongside their support of the NHS Charities Together.
The winners rainbows will be put on display on Cartier’s New Bond Street store once they have re-opened. On top of this, they will receive a special Cartier London experience at the store and an exclusive venture into the archives and a workshop.