Nike launches new collaboration with Travis Scott

SPORTSWEAR giant Nike have launched a new collaboration with rapper Travis Scott. This time around the pair have come together to design the Nike x Travis Scott Air Max 270 named Cactus Trails.

Nike x Travis Scott Air Max 270
Nike x Travis Scott Air Max 270
Nike x Travis Scott Air Max 270

The design is influenced by the concept of time travel with a rich 1990s influence in the ACG colour pops giving a vintage feel to the trainer, while the actual shoe shape points directly to the future. The colours used are linked to Scott’s own fashion aesthetic and love of making things look vintage.

Nike x Travis Scott Air Max 270

The materials used in the Air Max 270’s include polar fleece juxtaposed with sulphur oxidised upper, midsole and the Air unit creating a relationship with nature and celebrating the beauty of a used object. Additionally, there is a Nike Swoosh on toe of the shoe and a custom tongue-tab.

Child Size Nike x Travis Scott Air Max 270

The Cactus Trails collection releases May 29 in three sizes: adult, child and baby. The collection comes with apparel – hoodie, sweatpants and t-shirts to highlight Scott’s love for sports leisurewear. The extra detailing of multi-pockets creates an extra dimension of utility to his clothing design for practicality.

The Cactus Trails collection
The Cactus Trails collection
The Cactus Trails collection

by Imogen Clark

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