De Beers launches customer centric e-commerce website

DE BEERS has announced the launch of its new customer centric website that offers a unique way for clients to shop. The new website is translated into three languages (English, French and Chinese) and has offered an expansion of its range online – now offering, engagement rings and solitaries up to $250,000.

Additionally, the delivery of the jewellery has now been extended to 15 markets: Australia, Austria, Belgium, Canada, France, Germany, Greece, Hong Kong, Italy, Macau, Netherlands, Sweden and Taiwan – more destinations to be added as the year progresses.

De Beers Rings

This omni-channel has never been more relevant in the context of what is occurring in the world today. As the world has stopped, personal celebrations haven’t. The De Beers website now allows them to deliver the same immersive experience to clients, making choices and purchases as seamless as in real life.

The website is not only interactive, but also informative giving you the resources to educate yourself on diamonds. The Home of Diamonds section of the website gives people globally an insight into the expertise of De Beers, with over 130 years in the business this section will allow us all to gain some knowledge on this most precious stone.

The intelligent search tool and filter tools will enable clients to find the perfect diamond for their loved one, with live chat and customer service available to help you if you need assistance. The full range of De Beers’ high jewellery and personalised pieces are now available to purchase online.

De Beers High Jewellery

The Chief Executive Officer, François Delage comments on this new website, “It provides a client service approach at all stages and an unparalleled offer of personalisation, from the choice of solitaire to preferred engraving font or the precious colour metal they fancy on a collection piece… We know that purchasing a diamond jewellery piece is a very personal journey that will present time to discover and inform oneself and time to compare, until the moment the choice is made. We wanted to ensure that we can offer a consistent and seamless discovery and shopping experience, both online and offline.”

by Imogen Clark 


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