Music China announces 2020 show at the Shanghai New International Expo Centre
MUSIC CHINA 2020 will take place at the Shanghai New International Expo Centre this October. A resumption of normal economic activities is being encouraged with the global lapse of anti-corona-virus measures. Music China, Asia’s largest trade fair for musical instruments will be the last major event of its kind for 2020.
With a number of the world’s renowned brands already confirming their participation, the event it expected to perform an important role in regrouping the scene of manufacturers, suppliers, agents, buyers and music enthusiasts together in a commercial hub.
During the four-day show, the fair’s exhibiting brands will display their latest products, ensuring visitors are able to catch a glimpse of the industry’s up-to-date product offerings.
Music China 2019
After months of economic downturn, the importance of this large-scale industry trade fair is more important than ever – as Ms Judy Cheung, the Deputy General Manager said, “Music China will play a crucial role in helping speed up a recovery in the musical instruments industry”.
This widespread industry turnout further solidifies the reputation of Music China as a reliable destination for both domestic and international companies to gain a foothold in the Chinese market.
Many representatives from countries and regions have chosen to participate in the show – Music China will be a gateway for foreign companies to step into the domestic market. With China particularly renowned for its piano market, as the world’s leading consumer and manufacturer of pianos.
A high energy atmosphere pervades the show with live performances from the Fringe with competitions, music appreciation and product demonstrations performed by various celebrities and professionals. The show’s Fringe programme features alongside lectures, seminars and workshops catering to different products and topics explored by industry leaders and university scholars.
The show works to connect buyers and professionals from the musical instruments industry as well as the audio and lighting industry, creating synergies for new business opportunities.