THE ARMANI Group has revealed the opening of its Emporio Armani Store located at Pacific Place in Hong Kong. Showcasing the complete lifestyle collections of men and women, it explores an approach to fashion that exemplifies authenticity, innovation and a contemporary style of living.
The store covers a total floor area of 260 square metres and two display windows, perfect for allowing customers to navigate on their own accord while discovering collections comprising clothing, watches, eyewear and jewellery.
Designed personally by Giorgio Armani in collaboration with his team or architects, the display concept illustrates an idea of immaterial lightness, with curved walls and light back walls curated to provoke a sense of rhythm while highlighting the plush layers of fabric on show.
Bright glass sculptures, intended for the display of accessories, signify the path leading to various zones for an equally linear and harmonious exterior.
The brand’s dynamic character reflects the flowing lines and refined elegance of the Armani aesthetic, re-imagined to suggest a strong sense of individuality while conforming with the face-paced, metropolitan nature of the store and its location.
Specialist ranges within the collections arise from the continuous search for exceptional ideas and materials directed at an urban lifestyle.
by Cara Jenkins