Gucci Off The Grid becomes street art

GUCCI‘s latest capsule collection titled Gucci Off The Grid was launched recently made entirely out of sustainable or recycled materials. The collection, designed by Creative Director Alessandro Michele was introduced to emphasise the brand’s stance on circular production and thoughtful consumerism.

The campaign starred Jane Fonda, Lil Nas X, Miyavi, King Princess and David de Rothschild by Harmony Korine, however Gucci didn’t stop with just the traditional ad campaign. The Italian brand have taken to the walls of the world to unveil Gucci ArtWalls at Milan’s Largo la Foppa, London’s Brick Lane, Shanghai’s Fengsheng Li, Lafayette Street in New York and Yongkang Street in Taipei.

Gucci ArtWall in Lan Kwai Fong in Hong Kong
Gucci ArtWall in Brick Lane, London
Gucci ArtWalls in Shanghai’s Fengsheng Li

by Imogen Clark

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