IN 2018, Chanel launched Boy de Chanel: its first make-up range for men. The launch collapsed ideas of rigid masculinity, in favour of fluidity and timeless elegance. The first release was made up of a foundation, lip balm and eyebrow pencil.
This year, Chanel is extending the range; launching the Fortifying Gel Moisturiser, a concealer, a 3-in-1 eye pencil, and two fresh shades of Le Vernis. The range is sleek and androgynous, set in midnight blue packaging and cast in classic tones: eye pencils and brown, black and navy, and nail varnish in black and a cool tone named Natural. The result is a comprehensive beauty line that prioritises creative experimentation and good style over gendered constraints.