Cartier unveils a campaign to celebrate the new Pasha de Cartier Watch

CARTIER launch a new campaign to celebrate the new Pasha de Cartier, a timepiece for the 2020s. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, each creatives in their own right, are ambassadors to the campaign, representing the mission of innovation that this iteration of the original Pasha sets out to fulfil.

The new Pasha de Cartier

The Pasha de Cartier was first launched in 1985, and is now reimagined with a sapphire blue crown and hands, and a changeable strap. The circular face is offset with a square filigree rail track, and oversized Arabic numerals. The watch is characteristically sleek, and graphically non-conformist: an exciting, contemporary Cartier timepiece.

Troye Sivan for Pasha de Cartier

Maisie Williams for Pasha de Cartier

Jackson Wang for Pasha de Cartier

by Connie de Pelet

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