Off-White™ opens new store on Sloane Street, London

Off-White™ has announced the opening of its new flagship store in London, situated on the world-renowned Sloane Street.

The exterior of the new Off-White™ London store

The 344mq space will offer Menswear and Womenswear collections from Virgil Abloh’s luxury fashion label and will provide shoppers with an “aesthetically pleasing, unique retail experience.”

Inside the new Off-White™ London store

The shop’s design was developed in collaboration between the Off-White™ design team and spatial designer Andrew Taylor Parr. The result of this partnership offers up “warm, feminine tones”, characterised by curved lines and mono-colour. The walls and flooring boast a striking illusionistic effect, while travertine marble and concrete display designs provide a complementing contrast throughout the store.

Inside the new Off-White™ London store

Another notable element of the shop is the special plinths at its centre, designed by Parr and inspired by Brancusi sculptures, that have evolved into racks and seating areas. Influenced by brutalist architecture, these forms play in conversation and contrast with the soft, geometric interiors of the retail space.


Inside the new Off-White™ London store

by Joshua Hendren

Now open, the Off-White™ London store is located at 32 Sloane Street in Knightsbridge.

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