Richard Mille launches the RM 72-01 Lifestyle In-House Chronograph watch

LEGENDARY watchmakers Richard Mille presents their latest creation, the RM 72-01 Lifestyle In-House Chronograph. Informed by innovation and performance-driven design, the new watch combines influences of Haute Horlogerie, dance and music.

With a chic, elegant, and understated design, the latest “face” of Richard Mille is an in-house creation, featuring the first flyback chronograph entirely developed and designed by the brand. With over 30 months of development in Les Breuleux, the watch embodies the craftsmanship and eye-for-detail of the brand.

The campaign film to accompany the watch release, entitled W I T H I N, features photographer Benjamin Millepied behind the camera, at the Joshua Tree, described as the heart of sand and stone. Demonstrating the watch’s influence from the movement of contemporary dance, the film pays homage to cyclical parallels that reflects the vitality and energy of the watch-piece. 

by Emma Hart

For more information on the launch of the RM 72-01 Lifestyle In-House Chronograph watch , click here 

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