VAN Cleef & Arpels has announced that it will reopen the doors of its Landmark Prince’s flagship boutique by the end of October after a nature-inspired makeover.
Located in the heart of Hong Kong on 10 Chater Road since its grand opening in 2011, the transformed interior space was designed by Patrick Jouin and Sanjit Manku of the Jouin Manku Agency, long-standing partners of the French high jewellery Maison.
“For the Landmark Prince’s Maison, we wanted to keep the boutique’s iconic elements we imagined in 2011 while creating a multidimensional space echoing Hong Kong’s contrasted landscapes,” said Jouin and Manku in a statement, who joined hands with the brand for the recent overhaul of the historic Place Vendôme boutiques. “The result is a decor inspired by both the lush nature surrounding the city and the cutting-edge architecture characterising Hong Kong.”
Spanning over 220m² across two floors, visitors are welcomed into an opulent atmosphere dedicated to timeless jewellery and timepieces upon entrance to the ground floor. Stylised by subtle fern-patterned wallpaper and sinuous curves that draw inspiration from the skyscrapers and buildings within the city, the journey through the three-part space continues up an oak wood staircase where a bridal bar and dedicated showcases for the Heritage collection are on display. Nestled at the back on the upper floor is a private lounge overlooking iconic city landmarks, where shoppers can experience enhanced exclusivity and intimacy.
“The design of each Van Cleef & Arpels’ Maison calls for special care and attention,” noted Nicolas Bos, President and CEO of Van Cleef & Arpel, in a press statement. “It must reflect the identity of Van Cleef & Arpels while remaining anchored in the culture of the country or region.” Paying homage to the lush landscape of Hong Kong, the store offers much-needed escapism, a moment of serenity and enchantment that visitors aren’t soon to forget.
by Joshua Hendren
