Burberry continues to support the voices of tomorrow with new campaign

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FOSTERING a community of talented individuals from different fields of creativity, the latest campaign from Burberry aims to celebrate the people of tomorrow. Bringing together an eclectic mix of people, the British brand continues to nurture and support the youth of its home country.

Burberry. Photograph: Rafael Pavarotti

“This campaign is about looking forwards, looking to the future,” explains Chief Creative Officer Riccardo Tisci, “Inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond.”

Marcus Rashford. Photograph: Rafael Pavarotti

There is a sense of freedom in this Burberry campaign. You can see the hint of aspiration in these young individuals as they stand proud in the clothes. Leading the way in the campaign is Manchester United football player Marcus Rashford MBE – an influential figure who is campaigning for free school meals for less fortunate children and teenagers during their holidays .

The campaign consists of both a film and imagery. The film is centred around taking us, the viewer, from the restraints of our mundane every day into the extraordinary – fantasy comes first! Choreographed by (LA)HORDE, the exciting visual whirlwind aims to take you into the world of Burberry.

Mirroring the film is a series of photographs by Rafael Pavarotti that fuses high fashion with dance. The images are fun and create a sense of excitement where people are brought together to dream.

Burberry. Photograph: Rafael Pavarotti

Though this campaign is full of treats, it is foregrounded with the aim of helping young people, not just in the UK, but across the world. Burberry have teamed up with an array of charities to help those in need during these unprecedented, difficult times.

The brand has always been rooted in youth, as the founder Thomas Burberry established his brand at the tender age of 21 – had he not been supported as an apprentice before, it is unlikely that Burberry would be here today.

by Imogen Clark 

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