Off-White™ announces phase two of I support Young Black Businesses
FOLLOWING on from the first segment, luxury-streetwear brand Off-White™ have announced the second instalment of their initiative titled I Support Young Black Businesses. Coming together with Stüssy for a collaboration, the collection will help celebrate the fortieth anniversary of the skate and surf label.
The quarterly fundraising programme, started by Founder and Creative Director of Off-White™, Virgil Abloh, started this to raise money and awareness for organisations that support black communities – handpicked by Abloh and his team. Not only does this help black communities, it is also a reminder of the designers advocacy and support of black talent.
Reinterpreting the famous Stüssy World Tour t-shirt, Abloh places the neon orange initiative slogan on top of the iconic handwritten Stüssy logo. The t-shirt is being produced in Chicago by Jay Green of One Accord Apparel Group – this is the same place that helped Abloh at the very start of his career.
Part of the net proceeds of the t-shirt will be donated to Future of Museums by Stüssy. This is an organisation made up of Black and Indigenous curators, scholars, art administrators etc. who all share the same aim of ending systemic racism and colonial practices in museums and other spaces dedicated to showcasing art. On top of this donation, Off-White™ will make an additional donation to Future of Museums.