ENTITLED Enter 2021. New Possibilities, Prada is joining in on the celebrations for Chinese New Year. Wanting to bring a sense of unity, the Italian fashion house is going into the new year with you and hoping to share their resolutions with their customers.
Featuring an array of some of the leading names in show business, singer Cai Xu Kun, actress Chun Xia and Zheng Shuang are starring in a special film for us to follow as they enter in on the journey of 2021.
Beginning in a hotel suite named 2020 and making their way to one called 2021, we are encouraged to walk alongside them as they enter a new phase of their lives.
Prada has launched a pop-up e-store that allows viewers to activate AR filters on Douyin/ TikTok to share their best as they enter the Year of the Ox. The year’s animal symbolises a stable and reliable mammal which has become an integral part throughout the campaign.
by Imogen Clark