Eudon Choi’s pre-fall 2021 collection launches

NAMED Rewa, the Bhutanese word for hope, Eudon Choi presents his pre-fall 2021 collection inspired by exploration and escapism. With the theme resonating with us all, the South Korean designer is travelling through his clothes.

The SS21 collection saw us travel to Italy as we were immersed in terracotta and sand hues contrasted with blues reminiscent of the Mediterranean, but now we have been transported to southern Asia, to the Kingdom of Bhutan.

Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi pre-fall 2021 collection

Known as the Land of the Thunder Dragon, it is nestled in-between India and China, situated on the Himalayan mountains. Also known as the last Shangri-La, it has a peaceful aura across the land, untouched by the modern hand. The country still limits the number of visitors allowed in per year, reminiscent of the exclusive world of luxury fashion.

Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi pre-fall 2021 collection

Cobalt blues, exaggerated sleeves and flowing silk are key players in the collection. A noteworthy mention are the references to traditional Tibetan dress which see their influence in draping and neckline details on the main looks of pre-fall.

Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi Pre Fall 2021
Eudon Choi pre-fall 2021 collection

The designer explains the visual references of the nomad, “After the lockdown, we all wanted to escape and be a nomad for a few months”. This idea of continuing to move with no fixed home has weaved itself through this and the previous collection effortlessly.

The combination of fabrics, from eclectic prints to muted tones and splashes of bright colour, the pre-fall collection presents a sense of optimism.

by Imogen Clark 

GLASS HK WELCOMES YOU

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