FOLLOWING the success of his first collection titled Cookies – The Original, singer turned designer Jackson Wang has launched another collection. Half a year on, the collection Cookies – Velvet uses the now established brand DNA of Team Wang and adopts a new fabric to reimagine the clothing.
Combining minimalistic aesthetics into the collection, the colour black being dominant while simple, yet effective silhouettes are used to create staple pieces for the modern man. The Team Wang elements that were foregrounded in the debut collection arise again with eyelets, metal buckles and the logo embossed into a metal plate.
Made up of eleven unique pieces stretching from outerwear of down jackets and vests to sweaters and t-shirts to fisherman hats and small accessories. The coats are lined with the Cookies collection seal and monogram twill design to add to the element of luxury that the collection is striving for.
The campaign attached to the Cookies – Velvet was conceptualised by Jackson Wang with the continuation of the Invisible Man character. Straying away from the norm of using a traditional model, the wearer of the clothes is completely ambiguous opening up the collection for anyone to wear – you are not defined by your clothing, but Wang collection lets you explore yourself.