Bleach London launches The Bleach Hair Line and Bleach TV

BLEACH London have introduced a new digital consultation service via The Bleach Hair Line and an innovative interactive series named Bleach TV: Home School for Hair. These features are the first to drop from Bleach’s impending collection of next-gen virtual services, originally inspired by a series of interactive features from Bleach in 2020.

The Bleach Hair Line

Installed with DIY-e features and virtual salon tools, The Bleach Hair Line encourages customers to style and nurture their hair in the comfort of their own homes whilst salons remain shut. Offering free one-to-one video consultations, customers will have the opportunity to receive expert advice from members of the Bleach team so they too can preen like the professionals.

The interactive series of Bleach TV offers a digital programme of hair how-to’s and Instagram livestream sessions showcasing tutorials and stylist masterclasses. Previous series highlights include Bleachbusters: demystifying dye and hair myths, Bleach Bitesize: an all-you-need guide to DIY dyeing, and 28 Dyes Later: long-term care for your hair.

Bleach are here to help and can guide you on any issues from at-home colour to dyeing dilemmas, or if you simply want to watch the experts on Instagram teach their craft.

by Amie Bawa

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