Susanne Kaufmann announces innovative new refill project
SUSANNE Kaufmann, a pioneer in natural and clean beauty, has unveiled a new pilot refill program, launched this month for three of its top-selling products.
Further asserting the Austrian 17-year-old beauty brand’s deep commitment to protecting the planet, the new 250 ml refills have debuted in the form of their best-selling Cleansing Gel, Hand Soap and Shower Shampoo.
Housed in The Simple One, a new, lightweight plastic refill bottle developed by world-leading plastic manufacturer Alpla, the new refill packs are made of 75 per cent recycled high-density polyethylene that – as well as the paper sleeve that wraps the products – is fully recyclable.
The first beauty brand in the world to use the innovative bottle, the refill provides a more sustainable alternative for loyal consumers who had previously purchased products in the iconic glass bottles the brand is known for.
The refill also extends the life of the bottles, explains the brand, as, while reasonably clean to produce, glass bottles are heavy to transport. The new refill pack is up to 60 per cent lighter and causes less harmful emissions during production, transport and recycling.
“The Bregenzerwald region of Austria has been home to my family for over five generations and, it’s where I launched the Susanna Kaufmann brand 17 years ago. Having grown up surrounded by such incredible natural beauty, environmental sustainability and protecting the earth’s precious resources have always been a passion of mine,” said Susanne Kaufman, the brand’s founder.
“Sustainability has been a central focus of the Susanne Kaufmann brand since its inception. The refill project has been a labour of love for the past few years. I’m excited for Susanne Kaufmann to be the first brand to offer this innovative new packaging solution by APLA. The refills will extend the life cycle of our iconic glass bottles and assist our customers in making more sustainable choices while supporting our own sustainability journey.”
by Joshua Hendren
Susanne Kaufmann Cleansing Gel refill (250ml) retails at £53
Susanne Kaufmann Hand Soap (250ml) retails at £28
Susanne Kaufmann Shower Shampoo (250ml) retails at £42