ACROSS the United Kingdom, students have all been hit with a change from in-person to remote learning. Those studying subjects in fashion and the arts have been struck with a lack of resources to explore and build ideas upon, so Alexander McQueen have a set a shipment of fabrics to help those at universities, colleges and community education projects in the UK.
Introducing this scheme in 2019 with the aim of promoting education, Creative Director Sarah Burton has redistributed the surplus materials from her collections to not only ensure the brand’s aim of sustainability is met but also to help those with similar dreams.
From taffetas used in womenswear to cloths created to use in menswear tailoring, the production cycle continues its journey.
“It’s our responsibility to extend our programme of practical help and encouragement to students and fashion schools. The fabric donations build on the relationships we’ve made with educationalists across the U.K. who are teaching students from school age to graduate level and is broadening out to reach further in 2021” explains Burton.
Going straight to the source, tutors are being supplied with stock of their choice and has already previously been utilised for many of last year’s graduate collections. Having already supplied over 20 institutions and fashion projects across the country, further donations are expected in the coming weeks.
“When times are so much more difficult for young creative people, taking action to share our resources and open eyes to opportunities has become a central in-house commitment at Alexander McQueen, which we all take very seriously,” continues Burton. It is clear that McQueen is not just a fashion house but also an establishment with the clear aim to help those that will likely help the brand continue into the future.
by Imogen Clark