Chanel launches a new collection of Rouge Coco Bloom lipsticks
CHANEL has unveiled a new collection of Rouge Coco Bloom lipsticks, featuring 20 rich and radiant shades, accompanied by a campaign starring actress and model, Lily–Rose Depp. Owing to a unique two-phase technology, the hydrating formula fuses vivid colour and plumping power with long-lasting properties to guarantee a fixed glossy finish.
Encased in a sleek silver ring lipstick tube with a clear lid, the rotating system is purposefully slowed to ensure an even, flawless application with one swipe.
The dawn of the Rouge Coco Bloom began in 2016 when the Chanel Research Laboratory embarked on the challenge of concocting a lipstick texture that was simultaneously intense, resistant and creates a delicate glow across the lips.
Perfected and refined over three years, with over 140 tests, each Rouge Coco Bloom lipstick contains a high concentration of micronized pigments that allows the lipstick to last up to eight hours, as well as micro-droplets of refractive oil form to enhance the natural lip shape.
From a chic authoritative red to a subtle, delicate dusky rose hue, this collection’s 20 dazzling shades will be sure to add a dose of elegance to your makeup routine.
by Sophia Ford-Palmer
The Chanel Rouge Coco Bloom campaign featuring Lily–Rose Depp will be released on April 1.