HAVING abruptly deserted all social media earlier this year, Bottega Veneta is undertaking a new interactive strategy to connect with its growing audience in the structure of a digital journal entitled Issue.
Issue 01 features a myriad of creatives displaying their curious talents, with Missy Elliot and Barbara Hulanicki making an appearance.
Daniel Lee, creative director of Bottega Veneta, has said that “social media represents the homogenisation of culture.” The virtual journal is presented in a widescreen format, exceeding the confines of a phone screen for a more impactful display. The journal will be published four times a year with original fashion photography and film, corresponding with the release of a new Bottega Veneta collection in stores.
The visually led platform consists of numerous sensory experiences in the form of short videos, from a ringing CGI gilded chain to the melodic sound of the cello.
Also featured is a video of Bottega Veneta’s most recent runway show at Sadler’s Wells in London, Berlin–based roller skater Oumi Janta spinning under glittering disco light and the British parkour group Storror Freerunning across towering buildings.
by Sophia Ford-Palmer
Bottega Veneta’s Issue 01 can be viewed here
