Naomi Watts stars in the new Fendi PeekaBoo campaign

ENTITLED Wild Untamed Naomi, British actress Naomi Watts shares a look into her private world in her New York apartment. Keeping her iconic Fendi Peekaboo ISeeU bag close to her, she takes us on adventure through her space, walking into different rooms, going through a whirlwind of emotions, a chocolate bar and a little dance in the video for the Italian fashion house, there is fun and excitement everywhere to be seen.

Beginning the video like any start to our mundane days, Naomi decides to escape into her own world showing a free, more light-hearted side to her. Turning the ordinary into the extraordinary with the help of the Peekaboo bag, this video shows us once again how a handbag can have such a playful side to it.

Worn during the day on your sofa, or at night with your friends, it is a bag you definitely need in your collection.

FENDI #FendiPeekaboo Naomi Watts
FENDI #FendiPeekaboo Naomi Watts
Fendi #FendiPeekaboo Naomi Watts

And with the tune Beggin by Canadian duo Humans blasts, Naomi and her Peekaboo show us the fun we are missing out on. “I love the colours! And it is a classic shape that’s very functional, whether you’re travelling with it or just using it as a day-to-day bag. It just works” explains the actor.

FENDI #FendiPeekaboo Naomi Watts
Fendi Peekaboo ISeeU

The bag featured in the video is the Peekaboo with the accordion-frame and deep ‘smile’ feature and large inside pockets. This variation of the bag also has the option of personalisation, with initials being printed into the inside.

by Imogen Clark 

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