SHANGHAI-BASED label Untitlab has launched their AW21 collection entitled Entropy in the form of an anime-led campaign. In a stream of illustrations and film, the campaign reflects upon mankind’s egotism and concerns for one’s self above all else.
Renowned for their dedication to crafting superb footwear, the campaign incorporates pieces from untitlab’s AW21 collection. This season the brand debuts the Bio Canvas Trainer and Reel Canvas Derbies, with both styles fusing coatings and linen fabric to allow the shoe surface to evolve over time.
The brand’s footwear can be seen in the campaign on ghost-like creatures as they ascend to the spirit world, where they are confronted by the depth of human desire.
Since untitlab’s debut in 2019, the founders have continued to employ their campaigns to spread a message of freedom, with this seasons version telling a particularly present story of a liberated world free from constraints.
First appearing at Shanghai Fashion Week, Untitlab has advanced to show at Pitti Uomo, Paris, and London Fashion Weeks. The label proceeds to abide by their ethos of a genderless approach to design, imbuing the philosophy of self-expression into the heart of their brand.
by Sophia Ford-Palmer