Givenchy presents the 4G bag

DEFINED by architectural lines and glittering hardware, Matthew M Williams’ first bag launch for French fashion house Givenchy is set to become the most sought-after accessory of the summer.

The 4G – which immediately caught the attention of collectors and stylish women across the world when it debuted in the House’s Pre-Fall 21 collection – takes its name from Givenchy’s iconic emblem and blends leatherworking savoir-faire with the Creative Director’s signature clean aesthetics.

Givenchy 4G Bag
Givenchy 4G bag
Givenchy 4G Bag
Givenchy 4G bag

Working with Givenchy’s expert craftsmen, Williams hand-selected the finest, full-grain box calf skins in an array of rich colours, from avocado-green and baby-pink to cappuccino-beige and dark khaki.

Reflecting his love of industrial hardware, Matthews paired the supple material with meticulously worked clasps and fittings to elegant effect.

Givenchy 4G Bag
Givenchy 4G bag

Available in two head-turning styles – a flap bag and a chain bag – each design boasts effortless versatility, seamlessly moving from clutch to shoulder or crossbody styles of wear.

Givenchy 4G Bag
Givenchy 4G bag
Givenchy 4G Bag
Givenchy 4G bag

The 4G flap bag comes with a soft, removable strap that can easily be adjusted thanks to discreet metal brackets. The 4G chain bag, on the other hand, features the House’s new, custom-made G-link chain in dazzling silver or gold-finished metal, with hoop fastenings that can be altered as desired.

by Joshua Hendren

The 4G bag is available now in-store and on Givenchy

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