TikTok partners with the Graduate Fashion Foundation on a merchandise competition
TIKTOK and the Graduate Fashion Foundation have collaborated for a second year on a competition that allows final year students to design and reimagine TikTok’s new 2021 range of brand merchandise. The partnership aims to provide a platform for young, talented designers and nurture them as they embark on their careers.
Students from 38 GFF member universities in the UK can submit their designs, which will be judged by an expert panel from both companies. A total of 60 freshly graduated designers will be selected to participate in one of two five-day creative TikTok residencies, held within a professional factory environment in London this July.
Throughout the process, the selected designers will be mentored by notable designers, gaining valuable information on how to construct a successful brand.
The global pandemic has plunged students into a sea of uncertainty, losing months of their crucial studies and lacking in the high-specification equipment they so desperately need to form a collection. The partnership will give students the ability to enrich their portfolio through access to industry experience and commercial design.
by Sophia Ford-Palmer
The submissions for designs and moodboard entries close on Sunday 23rd May. The 60 design winners and the Unboxing winner will be announced on Wednesday 26th May 2021.