IT GOES without saying it is time for more joy. Together, we have gone through a year that no one could have predicted and the light at the end of the tunnel is finally shining bright. So with that said, what is more fitting than bringing in this new freedom than with Christopher Kane‘s counterpart line More Joy – a fitting slogan to say the least.
Founded in 2019, the inclusive, fun and very flirty line has taken a light-hearted approach to fashion and a minimalistic approach to design. Socially conscious and aware that there is a generation faced with a “tsunami of crisis”, More Joy helps to quite literally bring more joy.
“As designers we know the things, we surround ourselves with have a significant impact on our lives,” comment founders Christopher and Tammy Kane. “As people we’ve learned positivity becomes a state of mind with daily affirmations. More Joy, Sex and Special are our brand placards that promote the realisation of higher ideals.”
With that said, the Kane’s have launched their summer 2021 collection that hopes to suck out all the negativity and replace it with some positivity. Launching on the 13 May, swimwear, pool slides and an array of comfort-wear is being unveiled to give your wardrobe a friendly reminder to have more joy.