Louis Vuitton showcases their eyewear in a special digital campaign

DEDICATED to eyewear, Louis Vuitton have launched a special digital campaign focusing on this accessory. The French fashion house invited three strong, international females to feature and help bring the sunglasses to life. Belgian-Congolese singer and songwriter Lous & the Yakuza, American actress Chloë Grace Moretz  and Korean singer Somi come together to front this campaign.

LV Digital Sunglasses 2021 Campaign
Lous & the Yakuza for Louis Vuitton

Bringing together the savoir-faire and tradition of Louis Vuitton, with the innovation and forward-thinking designs that the house continually brings out, the sunglasses are contemporary and boast exceptional quality.

LV Digital Sunglasses 2021 Campaign
Chloë Grace Moretz for Louis Vuitton
LV Digital Sunglasses 2021 Campaign
Somi for Louis Vuitton

Lous & the Yakuza is seen in the square-design pair that brings in sharp angles, finished with a gold-plated metal LV logo on the acetate sides. Moretz takes a different approach in a classic frame that has the Monogram flowers on the sides, coming in either blue, black or tortoiseshell to add to the timeless nature of the sunglasses. Lastly, Somi showcases a crafted jewellery-inspired pair with golden interlaced chain links with a gradient lens.

Together, the three talented women show you that the future is bright in Louis Vuitton.

by Imogen Clark 

GLASS HK WELCOMES YOU

More Stories
Mira Mikati AW21
Glass interviews London-based designer Mira Mikati