Dior opens the Dioriviera pop up store and restaurant in Selfridges
INSPIRED by the breezy atmosphere of the seaside in summer, Dior launches the Dioriviera capsule collection by Maria Grazia Chiuri, presented as a pop-up store in Selfridges this week.
Centred around jade greens and raspberry hues, the collection incorporates the reverse Toile de Jouy print. Revisited by Grazia Chiuri, the emblem accentuates the leather accents and acidic shades of the collection, rendered on the Lady D-Lite, Dior Book Tote and Saddle bags.
Matching seaside essentials, including a surfboard bearing the Christian Dior signature, beach games, fans and cushions, all summon the spirit of summer. The limited edition Christian Dior Vespa 946 scooter – the brainchild of a dazzling collaboration between the French house and Italian manufacture – will also be on display, alongside a helmet and top case emblazoned with the Dior Oblique motif.
Dior has also assumed Selfridges’ rooftop restaurant, enveloping the setting in Toile de Jouy print. Anointed Dior at Alto, the menu comprises Monsieur Dior’s favourite dishes selected by the house, incorporating drinks reimagined in an ode to Dior’s rich history, and compelling cocktails created especially for the occasion.
by Sophia Ford-Palmer
The Dioriviera the pop-up store will be open at Selfridges and the Dior at Alto restaurant from June 3 to September 30