SHORTLY before his unexpected passing earlier this year, Alber Elbaz made his highly-anticipated return to fashion with his ready-to-wear label, AZ Factory. During his last weeks with the AZ Factory team, Elbaz finalised the Free To product story, a deliriously joyful collection that encapsulates Elbaz’s exuberant character.
The collections message of escapism and hope feels extremely prescient as we emerge from these surreal times, with striking hoodies and tops emblazoned with the words Kiss and Hug, an infectious celebration of love and human connection.
The label was devised with the intention of crafting practical, yet beautiful clothes that respond to the requirements of the working women’s lifestyle. For this collection, AZ Factory collaborated with European textile company PYRATEX to develop a luxurious fleece fabric from organic cotton and a biodegradable, carbon-neutral seaweed-blend. The textile is rendered in lemon yellows and lavenders, shaped into relaxed effortless, silhouettes.
Adhering to the campaign’s all-embracing message of love, along with Elbaz’s unwavering support of the LGBTQ+ youth, AZ Factory will donate a portion of proceeds from all love-embellished pieces to the It Gets Better Project, an organisation focused on uplifting and connecting the LGBTQ+ community across the globe.