Glow Hub Glow Your Way Campaign

Gen Z beauty brand Glow Hub launches the Glow Your Way campaign

INCLUSIVE beauty brand Glow Hub has debuted a brand-new online platform dedicated to discussing the issues most important to Generation Z.

Covering acne, mental health, autism, grief, battling cancer, racism and gender identity, Glow Hub has arrived alongside an uplifting campaign featuring seven new Glow Hub ambassadors – dubbed The Glow Collective – who were selected through a nationwide casting call.

Glow Hub Glow Your Way Campaign

Championing diversity and community, the Glow Your Way campaign promotes useful resources and articles, creating a hub of content to support and educate the masses on topics close to the hearts of the next generation.

Each Glow Hub ambassador has also shared a personal story, providing an intimate look at each member’s journey. Ollyis a skin-fluencer and anti-racism activist. She is also the chair of her University’s BAME society and wants to educate people on what it means to be actively anti-racist. Daniela is a cancer survivor and beat stage 4 cancer last year. She wants to share her experience to support others as well as generate discussion around mental health and learning to use our voice.

Glow Hub Glow Your Way Campaign

Ash identifies as gender queer and is transmasculine, he wants to talk about his journey to help others. Lili-Mae has personally experienced a lot of grief and trauma in her life and wants to use Glow Hub’s new platform to help people going through similar situations, as well as shine a light on mental health. Isobel has acne and wants to share her skin journey and says, “I wanted to join the Glow Collective to have the opportunity to show people what real skin actually is.”

Glow Hub Glow Your Way Campaign

Aamani is Autistic, an activist for the LGBTQ+ community and the Black Lives Matter movement and adds that she wanted to be part of the Glow Collective because, “I love skincare and more importantly, they were giving people a platform to talk about matters that were important to them. For me, I wanted to speak about Autism, as I’m autistic myself, and would really like some light to be shed on the autistic community in a positive way, from someone that is actually autistic.”

Glow Hub Glow Your Way Campaign

And then there’s Minnie, previously an intern at team Glow Hub, she is passionate, driven and wants to help others by not only speaking about her internship but also highlighting her experiences of Asian hate.

Glow Hub Glow Your Way Campaign
Glow Your Way Campaign

Now live, the new Glow Hub platform can be viewed by visiting the microsite and via Glow Hub’s Instagram.

by Joshua Hendren


More Stories
PFW AW23: Andreas Kronthaler for Vivienne Westwood