ARGUABLY the most celebrated fragrance in Byredo’s catalogue, Blanche, the Swedish company’s faithful muse, has now undergone a revamp. Highlighting the perfumes fresh and light powdery scent, Byredo has released a collector’s edition bottle, crafted with an elegant white cap, and accompanied by a campaign starring UFC heavyweight fighter Ilir Latifi and professional dancer, Rebecka Eklund.
The unmistakable aroma of Blanche stirs images of soft, freshly washed sheets, radiating the heavenly smell of soap, or even the pure scent of a newly bathed baby, an innocent and heart-warming trail that seeps into the skin. With Rose Centifolia accord, enriched with sweet hints of violet, eventfully drying into musky notes of lingering Sandalwood, the fragrance emanates the allure of human touch.
The narrative of physical contact is further explored in a new campaign for the collector’s edition, featuring UFC heavyweight fighter Ilir Latifi alongside professional dancer and bikini fitness athlete Rebecka Eklund.
Captured by photographer Kacper Kasprzyk, the campaign redefines our perspective on physicality, wrapped in Byredo’s white cotton, Blanche adopts a slightly fiercer form, but its feminine charm continues to endure.
by Sophia Ford-Palmer
The collector’s edition bottle of Blanche by Byredo is available to buy here.