Ambush AW21 Campaign

Ambush debuts its AW21 campaign

LUXURY Japanese fashion label Ambush has debuted their latest campaign for AW21.

Founded by Yoon Ahn and Verbal in 2008, the brand has generated a cult following among the young and the in-the-know for their eclectic style and sought-after collaborations with influential street brands and designers, including SacaiUndercoverOff-WhiteNikeMaison Kitsuné and Louis Vuitton.

Ambush AW21 Campaign
Ambush AW21 Campaign

The brand’s newest campaign, shot by London-born photographer Harley Weir and styled by Carlos Nazario, is set at a 24-hour house party held in a sprawling glass home on the tranquil shores of a lake.

Ambush AW21 Campaign
Ambush AW21 Campaign

Divided into three times of day, the futuristic visuals encompass – as the brand puts it – “the three primary facets of designer Yoon Ahn’s design ethos, exploring her love of a tailored city wardrobe; the outdoors and the technical fabrics best suited for a sojourn into the wilderness; and the wild abandon of dressing up.”

Ambush AW21 Campaign
Ambush AW21 Campaign
Ambush AW21 Campaign
Ambush AW21 Campaign

Presented in the first collection of images and shot against the warm Tokyo sunrise, tailored silhouettes inspired by classic Japanese designs appear in soft grey and rich wine hues.

Ambush AW21 Campaign
Ambush AW21 Campaign
Ambush AW21 Campaign
Ambush AW21 Campaign

As the sun reaches its peak, high-tech fabrics and joyful shades of fuchsia, sunshine yellow and white appear, in homage to the designer’s favourite sci-fi films. Captured against the reflective waters of the lake, garments are crafted from natural fabrics, elevated with utilitarian details, and worn under down-filled cocoon jackets.

Ambush AW21 Campaign

Rounding off the lookbook, a casual take on evening wear takes centre stage as the night falls. Presented at the shore, dramatic gowns in monochrome tones, worn with bulbous boots and thick chains, come dripping with glittering silver hardware – the perfect conclusion to this fashion-forward exploration of fantasy, surrealism and the future.

by Joshua Hendren

GLASS HK WELCOMES YOU

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