Bulgari Serpenti Maxi Cabochon-5

Bulgari debuts the latest addition to the Serpenti family — the eco-conscious Maxi Cabochon

FIRST introduced in the aftermath of World War II as the coiled Tubogas watch, Bulgari’s legendary Serpenti motif has evolved over the years to encompass an array of glittering styles, from bracelets to bags, all the while remaining the ultimate symbol of refinement and innovation.

Now, the Italian luxury jeweller has once again turned their attention to the iconic symbol, unveiling the new eco-conscious Serpenti Maxi Cabochon as the latest member of the snake family.

Serpenti Maxi Cabochon

As part of the House’s commitment to shaping a more sustainable future, the Serpenti Maxi Cabochon is the first Bulgari bag to be realised with a comprehensive sustainable approach.

Available in two sizes, the bag has been constructed using recycled nylon stitching and quilted jade-green calf leather sourced from certified tanneries in compliance with the environmental audit protocol developed by the Leather Working Group — a non-profit membership organisation for stakeholders across the leather supply chain.

Serpenti Maxi Cabochon

A golden chain handle and thick shoulder strap complete the design, allowing for versatile styling, while the jeweller’s signature snakehead closure comes crafted from lead-free metal and punctuated by en pendant degradé malachite inserts, creating a hypnotic scale of greens.

Serpenti Maxi Cabochon

“We are incredibly proud of being able to re-think our iconic product with an open eye on sustainability,” says Mireia Lopez Montoya, Bulgari’s Leather Goods and Accessories Business Unit Managing Director. “We are pushing our boundaries to demonstrate that we can minimise our environmental impact while maintaining superb quality and bold design. Every item of this product has been chosen wisely with the aim of fostering positive change, leveraging on innovative production processes and responsibly sourced materials. It is a continuous improvement path and a source of inspiration for our future collections.”

Serpenti Maxi Cabochon

Eleonora Rizzuto, Sustainable Development Director and Chief Ethics and Compliance Officer at Bulgari Group and LVMH Italy adds, “Bulgari has forged a path among luxury brands for its ongoing commitment to sustainable and ethical practices in every aspect of its business. Bulgari’s effort in crafting sustainable products is pursued through an innovation-driven life cycle thinking approach, while fostering circularity. 

“Bulgari will keep working to continuously improve in terms of innovation, competitiveness and environmental performance, striving for products leaving the lowest possible footprint throughout the entire value chain.”

by Joshua Hendren

The Bulgari Serpenti Maxi Cabochon capsule collection will be launched exclusively at Selfridges on August 1 in tune with the department store’s concept of the season, Good Nature 


More Stories
NYFW AW24: Proenza Schouler