Savage X Fenty August Campaign Starring Caramel Curves

Savage X Fenty drops new collection and campaign starring all-female biker crew Caramel Curves

SAVAGE X Fenty, the size-inclusive lingerie line founded by pop superstar and business mogul Rihanna in 2018, has recruited the women’s biker crew, Caramel Curves, to star in the label’s first-ever all curvy campaign. 

Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves

Based in New Orleans, the all-female, all-Black motorcycle group, founded in 2005 as a sisterhood to challenge stereotypes in their neighborhood, is made up of mothers, small-business owners and community leaders.

Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves

In the head-turning campaign, Caramel Curves’ co-founders Nakosha Smith and Shanika Beatty, as well as president Andrea Shepherd and members Tierra Thomas, Kimberly Gilbert and Dezel Haynes model the brand’s new August 2021 drop and VIP Xtras.

Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves
Savage X Fenty August Campaign Starring Caramel Curves
Savage X Fenty August 2021 campaign starring Caramel Curves

Put best by Fenty founder Rihanna herself, “the Caramel Curves show the world what being a bad ass boss is all about while bringing sexiness along for the ride.”

by Joshua Hendren

To discover the new Savage X Fenty August 2021 drop, please visit here

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