Mallet drops second collaboration with knitwear brand Coogi with a pop-up at London’s Selfridges
FOR THE second instalment of their highly sought-after trainer collaboration, luxury British footwear label Mallet and knitwear brand Coogi are set to launch an exclusive pop-up in London’s Selfridges.
Founded by entrepreneur Tommy Mallet in 2015, Mallet has become a stand-out name in the luxury footwear industry, with stockists that include some of the world’s most iconic stores, including Harrods, Browns, Level Shoes, Harvey Nichols, Fred Segal and Saks Fifth Avenue.
The London-based brand previously collaborated with Australian label Coogi in 2019 on a limited-edition release of two styles, with the first drop selling out within an hour.
This latest collaboration consists of Mallet’s new Cyrus sneaker adorned with Coogi’s signature multi-hued knits — thanks to Coogi’s unique style of patterning, no two pairs are alike.
“The first drop was such a great success we had to bring it back in a bigger way,” says Mallet. “Our Cyrus silhouette provides the perfect canvas for Coogi’s bold designs on knitwear.”
First popularised by the 1990s hip-hop scene, Coogi’s iconic multicoloured swirls have continued to attract new generations of consumers with their rich fashion history and versatile styling potential.
The new limited-edition styles, available in black or white, are set to drop exclusively at the Mallet and Selfridges pop-up from September 11, as well as online on Mallet’s website.