Charles & Keith celebrate their 25th anniversary with a series of limited-edition pieces
FOR TWENTY-five years, Singaporean accessories brand Charles & Keith have gained cult-status for their footwear, bags and accessories across the world.
Challenging fashion boundaries while staying true to characteristics that stand the test of the time, founders Charles Wong and Keith Wong celebrate their silver jubilee with a special Anniversary limited-edition series paying homage to the past while looking forward to the future.
The brand’s Executive Director, Emmanuelle Mace-Driskill reflected on the last quarter century, “There are moments in life to celebrate and this a special one … Over the last two decades, we’re proud to have grown into a brand that empowers women to experience the world of fashion, bringing them joy with collections that reflect innovation and retrospection.”
Curating a collection made from recycled materials, Charles & Keith’s most well-established shoe and bag styles are getting an eco-makeover. Versatile and modern, the pieces can glide into any woman’s wardrobe as square-toes, chunky soles and strappy uppers pay homage to the decade the brand was founded in.
The celebratory campaign stars British model Lily McMenamy who took a more multifaceted approach by getting herself involved in the art direction and styling of the shoot. Taking inspiration from the ‘90s, the brand and model recreated some of their favourite trends from that era while revealing the things she does day-to-day to become more environmentally conscious – directly reflecting Charles & Keith’s aims for the brand.