Alexander McQueen launches its Holiday Gifting collection with a mystical campaign

AS THE end of the year looms, now’s the time to start holiday shopping. For those seeking unparalleled luxury this gifting season, look no further than the sparkling new holiday collection from the world-renowned British fashion house, Alexander McQueen.

Alexander McQueen Holiday Gifting campaign

Introducing exclusive iterations of The Curve Mini, the Small Skull bag and the Jewelled Flat Pouch alongside a glittering mix of keepsake jewellery and charms, from hearts, pavé skulls and horseshoes to butterflies and the iconic McQueen seal all delicately crafted in polished gold metals and set with crystals and pearls, the collection marks the debut of a specially commissioned film and campaign by animation director Isabel Garrett.

Garrett, a resident artist at The Sarabande Foundation, a charitable trust established in 2007 by House founder Lee Alexander McQueen to support creative talent, specialises in storytelling through stop motion and puppetry.

Alexander McQueen Holiday Gifting campaign
Alexander McQueen Holiday Gifting campaign
Alexander McQueen Holiday Gifting campaign

The fantastical film — set in a darkly lit forest — centres around the beauty of the natural world and its hidden treasures, with birds, beetles, spiders and snakes forming a mythical backdrop to the House’s latest collection of treasures.

Alexander McQueen Holiday Gifting campaign
Alexander McQueen Holiday Gifting campaign
Alexander McQueen Holiday Gifting campaign

Available now, the Alexander McQueen gifting collection is discoverable online and at Alexander McQueen stores worldwide.

by Joshua Hendren

To discover the Alexander McQueen gifting collection, please visit here

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